Category : Customer Service

Ideas, Methods & Tools To Prevent Head Explosions

A Weakness of Mine

Last Friday was my 28th birthday. To think of it, I’ve been alive for more than 10,000 days!

For much of these “ten grand” worth of days, I have been terribly unorganized. It was always a weakness of mine. I was the kid who stuffed papers in his bookbag. No folders. No “syllabus”. None of that. It seemed I would perpetually wing it.

As I grew older, this inevitably lead to situations that had me saying to myself:

“Oh damn. The test is today?”

“The tryouts were yesterday? Are you serious?”

That’s not a good thing, especially when “eighty percent of success is showing up” as Woody Allen said.

As I grew older and tired of getting no greater than a score of 20 in the game of success, I became more organized. I took notes, I started to-do lists, etc.

As someone who had to do as well as they could “in the moment”, a funny thing happened when I started to be obsessive about note-taking and to-do listing. I started to become even more “in the moment”. The weight of things to do in the future was clouding my vision.

I have a theory about this that not only relates to ourselves, but those we communicate with. In the business world, it means our clients.

 

Subtle Subconscious Terror

My theory is that trying to keep track of all the little things you need to do in your mind creates subtle subconscious nagging or clouding of your faculties.

There is anecdotal evidence our brains are at least a little somewhat wired to keep track of things. Like, for example, you can get in the habit of waking up moments before your alarm goes off. Or, for example, out of the blue, you are reminded that you have an appointment to see a doctor.

But those triggers seem to come and go and relying on them in this day and age seems foolish at best. It’s very difficult to concentrate with multiple unresolved ideas stewing in your brain.

The future looks to be a place where the people with impeccable timing, organization and time management will be the big winners.

Knowledge is no longer a commodity. Tools are no longer expensive. We now have incredible resources at our disposal. But time will always be a commodity.

The point I am trying to make is, the present is where your mind needs to be in order to get things done. Being the most efficient or productive means giving your whole effort to each task, finishing, and moving on with full attention to the next task.

Scheduling, and organizing your future tasks not only reminds you to do them but it also frees up your mind to focus at the task at it. It’s a double whammy.

 

How It Works With Others: Diffusing The Time Bomb

What I have noticed with communication is similar.

Messages that go out but aren’t responded to seem to create this kind of subtle subconscious terror.

People can, and do, sometimes ignore people to their advantage. For example, you can heighten the suspense and excitement of your arrival somewhere by ignoring a couple phone calls that were intended to confirm your appearance. But, more often than not, this type of thing backfires.

When working with clients, not responding to their responses or questions creates ticking time-bombs.

That little tinge of subconscious terror builds when you ignore their e-mail.

And it builds. And it builds.

Next thing you know, they’re calling you (or your boss):

“You didn’t respond to my email TWO WEEKS AGO (probably more like 3 days) AND I CAN’T BELIEVE THIS. THIS IS RIDICULOUS AND ….” (the sound of their head exploding).

I’ll use a scene from the movie Scanners as an example:

Look what you’ve done. You’re now hearing and seeing someone’s head explode. All over a couple simple unanswered requests.

The great news is these kind of situations can be (mostly) avoided by responding quickly.

 

A Quick Response

Responding to a client quickly is like setting a to-do task. They probably want something done right away but if you give them a realistic time frame, this works as well. As I’ve learned: under promise & over deliver. Something like this:

“I’ll be working on this for the next several days. I’ll have something for you by the end of the week.”

In this case, let’s say it is Monday. After some possible grumbling, you have gained acceptance from the client that their request will be fulfilled by the end of the week. You’ve now set the time-bomb to detonate to a later point in time. Now it can be diffused comfortably and ahead of time. You have prevented a head explosion. And not only that, through the jedi mind trick of under promising and over delivering, the client now feels that you are expediting their tasks.

 

Tools That I Use To Prevent Head Explosions

1. Wunderlist (Free)

Wunderlist

It’s a to-do list. It has some major deficiencies. For example, setting reoccurring tasks or setting task alarm reminders.

But it is simple, pretty looking, and cloud-based.

It is also available on a wide variety of platforms: Windows, Mac, iOS, Android, Web and more. I have it installed on my iPhone, my PC and my work PC. If I was in some crazy far-off place on a public computer, I could bring it up via a web browser.

It also allows you to collaborate by sharing tasks and groups with others. This most likely translates to a bunch of “Don’t forget the milk” or “You owe me $500″ type tasks.

 

2. Google Apps: Calendar (Free)

Google Calendar

There are a few people who don’t like Google Apps. But they’re crazy.

Google Apps Free (Mail, Calendar, Docs, Sites, etc.) is awesome. Register a domain name for $10, set up Google Apps Free, and you basically have all the tools you need to run a business.

Calendar is intuitive and functional. It is hallmark Google. It is great for collaboration and setting reminders. If you are one of the many that work with your e-mail open all day, then I would suggest using Google Apps.

It also sends e-mail reminders so you can set it, forget it, and be reminded by messages coming to your inbox.

If you’re still using Outlook (insanity), check out Google Apps for Business. It offers a Google Calendar Sync to get your stuff all synchronized.

 

3. Apple Reminders (Included in iOS5)

Apple Reminders

I spent a good amount of money on the iPhone 4S.

Siri this, Siri that.

Yeah, I use Siri, a little bit. In hindsight, it’s hard to justify me upgrading from a 3GS to a 4S because Siri hasn’t been all that useful to me (yet).

 

That being said, Apple has included a Reminders app with iOS5 that may just end up being my go-to task management app.

Some of functionality built-in to Reminders:

  • time-based reminders: This isn’t anything new or special. Obviously Google Calendar can do this, but Wunderlist can’t.
  • Set location-based reminders: It reminds you to do something when you either arrive or leave a location. Beast. A huge piece of functionality… there are so many practical uses to this (ie: more remembering to buy the milk).

I haven’t used Reminders too much to date to know if it’ll be something I stick with. It does have some awesome features and I’m glad to see Apple introducing a product to the task management game.

 

Wunderlist Could Be The Greatest

These aren’t the absolute fanciest tools on the market, but they’re still tech-based. In reality, you can do pretty well with just a notebook. That being said, I believe that Wunderlist would be legendary if they were to incorporate:

  • time-based & location-based reminders (Apple Reminders)
  • reminders sent by e-mail (Google Calendar)
  • reoccurring task functionality
You hear that, you fine “volks” at 6Wunderkinder

 

In Summary

In short, three main ideas:
    1. Get your tasks recorded somewhere to allow yourself to work on what is in front of you.
    2. With communication with clients/others: Let them know as soon as possible, and finish before they expect. Under promise, over deliver.
    3. There are some great tools out there. Use them!
There. Done. On to the next one…

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One Thing You Can’t Automate (But The Big Firms Do Anyway)

Create A Real Relationship With Your Customers!

You shouldn’t be automating your customer service. And why is that, you ask? Because you can’t simulate an actual human relationship between two people. And a real human relationship is what people are looking for.

Big companies fail to make the personal connection and struggle to sell real personality. They often spend massive amounts of money to market themselves as having personable technicians and customer service people who are willing to go the extra mile for you. This all seems really swell until you call their help desk and you are put on hold for 45 minutes. You can probably think of a big company that broadcasts this kind of phony message.

This is where the small firms can have their major advantage. I’ve recently read a couple of books by great authors that provide some interesting thoughts on the subject.

As Tony Hsieh of Zappo's says, Rework is "edgy yet simple, straightforward, and proven."

Lessons From The Wise

I just finished reading two books. One is Rework by Jason Fried & David Heinemeier Hansson and the other is Linchpin by Seth Godin.

Rework’s a straightforward collection of pragmatic lessons that the 37signals guys have compiled from what they have learned not from business school, but by actually running their business.

When it comes to thinking about customer service, this passage from Rework makes a lot of sense:

“Your call is very important to us. We appreciate your patience. The average hold time right now is sixteen minutes.”

Give me a fucking break. Getting back to people quickly is probably the most important thing you can do when it comes to customer service.

It’s amazing how much that can defuse a bad situation and turn it into a good one… Once you answer quickly, they shift 180 degrees. They light up. They become extra polite. Often they thank you profusely.

It’s especially true if you offer a personal response. Customers are so used to canned answers, you can really differentiate yourself by answering thoughtfully and showing that you’re listening.

Rembradt's "Painter In Studio"

Godin makes his point clear: A painter may be an artist, but so are great waiters or help desk people.

In Seth Godin’s Linchpin, marketer turned famed author (and philosopher, if you ask me) puts forth the idea of linchpins.

Linchpins are those people in any great organization who turn their work into an art form. They produce value in ways that can’t replaced by a machine or a systematic process.

Godin’s linchpin doing art idea applies to customer service. This, like many other jobs and tasks, can be an art form. This idea is a theme of his work: an artist making art can be a lot of things, the medium isn’t important.

This passage from Linchpin gets to the heart of what I am trying to say:

Only a human being can nurture relationships.

It has to be done with flair and transparency, and it can’t be done from a script.

The memories and connections and experiences of the person in the center of this culture are difficult to scale and hard to replace.

What I’ve Learned From My Own Experience

I can tell you from my own experience that when I started Vermont Baseball Tours, I wanted to automate everything. That was my goal. Build the machine and sit back and relax after it was done.

I was right about wanting to automate a lot of things. I have set up a lot of simple yet effective automated systems.

But at the end of the day, some things are just about the human element. The connection you make with people can be a big part of your overall product.

A lot of my revenue comes from getting to know people. I have a great time with my trip guests because by the time they jump on board, we know each other a little bit.

This is why I find it amazing that so many of the clients I work with on a daily basis in my day job ask me to make their firms to appear bigger.

They think that putting up a facade of big and cold somehow impresses people. Makes them seem “more professional” or maybe more competent, I guess.

This is not only insincere but also plays away from where your advantage as a small business lies. Your advantage as a small company begins with being able to make the human connection. Your customer service should reflect this and your marketing should too.

You can simultaneously sell your personality and a sense of professionalism. Being more transparent can work to your advantage.

Simple Ways To Create Great Customer Relationships

Put your face next to your phone number and email address on your website.

Reply to e-mails as quickly as possible. This could mean a simple “I got your email and your request is going to take some time.” Anything is better than letting the question of whether or not you received their message linger in the back of your customer’s mind.

Personalize your email signature with a photo and link to a bio.

Create a Twitter account in your own name, not just in your firm’s name.

By all means, do not attempt to automate real customer service “tasks”. Instead, have multiple ways that a customer can reach out to you: e-mail, phone, social media, perhaps even meet-ups or in-store meet and greets. These days there are lot of ways to be in touch with your clientele.

Don’t automatically refer a customer to a help section or Frequently Asked Questions section on your site. Chances are they have already taken a look at that or it’s not what they’re really looking for (they’re looking for the human connection, remember?)

Make the personal connection with your customer. There aren’t any automated shortcuts to doing this. Just get to know them and let them get to know you.

 

In short, use your time and energy to make the real human connection with your customers.  Automate everything else!

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